The German luxury company MCM officially presents the new autumn/winter collection 2024, a fusion of traditional craftsmanship and futuristic innovation. Inspired by the cultural diversity of Munich, where the house’s iconic design codes originate, the collection the groundbreaking innovation approach of MCM through a journey from “Munich to Mars” where design codes evolve and push new boundaries. From classic winter products to modern elements, the one designed by creative director Katie Chung reflects collection reflects the brand’s ethos: luxury, versatility and an independent lifestyle.
With the AW24 – Collection from MCM pushes boundaries of innovation and expression and reinterprets iconic designs to offer a new perspective on luxury. The highlights include the exclusive Black Label line, an evolution of elegance, as well as the new “It Shapes” Diamante 3D and Diamante Soft, which shine this season with their elegance and sovereignty. The MIRUM® collection sets new standards in sustainability and introduces sustainable, plant-based leather alternatives that represent a major step towards environmentally conscious luxury.
The new partnership with Marcolin presents the eyewear designs of AW24 Collection . A selection of these styles will be presented exclusively through the new virtual try-on technology: Deepixel. In addition, the new perfume gives MCM Crush from the production of Inter Parfums Inc. a touch of seduction. Around the AW24 – Collection to round off, announces MCM in collaboration with Harper Collective – the visionary lifestyle luggage brand co-founded by Jaden Smith and Sebastian Manes – a Sustainable Travel Lifestyle Brand collaboration that pioneers eco-conscious luxury with three different suitcase silhouettes.
“MCM was founded in the spirit of innovation and independence and has redefined the term luxury since the beginning. Encouraged with a commitment to craftsmanship, versatility and inclusivity MCM People to explore a world without borders, both physical, virtual and beyond.” Sabine Brunner, President and Brand & Commercial Officer, MCM
New design of Diamante / Diamante 3D
The iconic Diamante models get a major makeover with the introduction of the Diamante 3D, which features a bold three-dimensional silhouette and exudes both style and functionality thanks to the large zipper element.
Daily Denim Laurel All Over
Tailored coats made of quality felt bring novelty with removable elements, such as eye-catching diamond pockets on the belt. An individual look that effortlessly combines elegance and functionality.
Iconic backpack reinterpreted
The classic backpack steps into the spotlight with a reinvented design and embodies the zeitgeist of mobility with transformative and sustainable details. Versatile and multifunctional, this accessory embodies the evolution of modern luxury.
Black Label
The Black Label line is the definition of modern elegance with exclusive designs adorned with black logos offering a refined and high quality aesthetic.
Winter essentials
This collection redefines the term “winter essentials” by combining classic and innovative materials such as shearling, loden and suede with advanced flocking techniques and metallic elements, creating a glamorous and futuristic aesthetic.
Footwear
The new AW24 – Collection takes a big step forward and expands the selection of footwear models to a new dimension. Featuring the Lauretos Monogrammed Moccasincs, a clog-inspired silhouette with a buckle and lining for added comfort, as well as the Skywalker Leather Sneaker, Metallic Snow Boots and stunning Silver Swarowski Ballerina Flats, this one offers collection upscale options for the modern person seeking both style and comfort.
All images: Courtesy MCM
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