Guillermo Andrade unveils the 424 Spring/Summer 2026 collection with a bold, immersive runway presentation set in the open streets of Paris. On June 24th, fashion, heritage, and rebellion converge at the iconic Monnaie de Paris, France’s oldest institution, for a cinematic experience that redefines the boundaries of the catwalk.
This season, 424 gears into full throttle—literally. The show unfolds live across the pavement, with models like characters from a modern street film. Each one descends as a persona shaped by Porsche culture, street energy, and generational defiance. Their destination: a fleet of 911’s, symbols of precision, performance, aspiration, and 50 years of intentionality to personified self-perfection.
The SS26 show isn’t just a fashion moment—it’s a significant one. Guillermo’s selection of Porsche’s represents each era for the past half century. Consistency and elevation is what defines today’s Porsche performance and mirrors the drive in purpose for its collectors.
“I always admired Porsche’s consistency and dedication to stay true to their craft and values, year after year, through the successes and the failures,” says Guillermo Andrade. “The first Porsche 911 was introduced more than 50 years ago, and to this day it remains a symbol of elegance, performance and craftsmanship that inspires me.”
The score features music by genre-defying artist Tommy Richman, whose raw, atmospheric sound underscores the show’s independent spirit.
“I love Tommy’s music, I listen to it while driving my car and I like the fact his music doesn’t sound like anybody else,” Andrade shares. “He carved a space for himself in the music industry by doing things his own way, and this is what I always tried to achieve in the fashion industry with 424.”
SS26 also marks the return of Hoorsenbuh, the American fine jewelry house, and Dita, luxury eyewear, in their second collaboration with 424. The collection features a collection of bespoke items integrated into the collection and runway – deepening a creative relationship rooted in craftsmanship and cultural relevance. Their unmistakable designs were seamlessly
integrated into the looks, adding a layer of enduring luxury to the raw energy. The cast included a mix of models and high-profile names from music, sport, and street culture—Will Poulter , Roddy Ricch, Max Welti, Julez Smith, REMA, Paul Klein, Joe Willock, Ben Whittacker, and Tommy Richman to mention a few —each chosen for the personal narrative they bring to the 424 world. This season’s partnership with the iconic Rolling Stone’s graphic was the lovechild of the ongoing collaboration with Rock Revival.
Major guest attendees included cultural legends and disruptors of today’s zeitgeist such as Ms.Tina Knowles, Miguel, Shannon & Shannade Clermont, ASAP NAST, Bloody Osiris, Destin Conrad, Jarred Vanderbilt, and Amaarae..
