LONDON, Friday, 19th September 2025: JCA Fashion: Entrepreneurship in Design & Brand Innovation learner Elle Curzon is set to debut 3113, a gender-inclusive brand that focuses on using upcycled materials to create couture designs with longevity. Presenting during the JCA MA Show on Friday 19th September, 3113’s debut show will showcase the first six looks of the brand as a cohesive collection.
3113 is a high-end, sustainable fashion brand that merges art and design to create gender-inclusive garments rooted in a feminine silhouette. Each piece is crafted from upcycled materials, engineered for both luxury and performance. The brand prides itself on using over 80-90% upcycled materials. It ensures accessibility and inclusivity by creating diffusion products and creating more experimental feminine clothing for men.
3113 values sustainability, giving back, self-expression, perfect fit, performance (in both wear and mindset), and lifelong learning- by educating society about sustainability, diversity, and acceptance of people’s individuality. 3113 exists to challenge societal norms, break emotional barriers, and empower all bodies to move freely, feel deeply, and dress without apology.
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The debut collection, London is Falling Down, responds to a growing crisis: rising rates of addiction, alcoholism, smoking, and male suicide, all tied to societal expectations of emotional silence. London Is Falling Down confronts the repression of male vulnerability and the chaos that erupts when identity is fragmented. It visualises a person in emotional collapse, someone shifting personas as a survival mechanism. The collection is also a response to the cultural climate: public unrest, disillusionment, and the collective scream of people who feel voiceless in a crumbling system.
The standout looks from the collection are Look 1 and 2.
Look 1
The first look features a jacket that commands attention, rendered in a deep, regal red. Inspired by military uniforms and royal ceremonial dress, it embodies the weight of tradition, authority, and emotional suppression. The materials have been recycled and upcycled by using tin cans, bedsheets, upcycled metal found in charity shops and boot sales, “collecting materials like a magpie”.
Across its surface, ruffles erupt like battle scars, interrupting the garment’s rigid form with theatrical disorder.
Movement is key in this look. The jacket responds to the body stumbling like drunkenness, coiling with anger, or spiralling into breakdown. These physical expressions become part of the silhouette, which draws from the King’s Guard and historical male dress, including vintage cotton shirts.
The mood is shaped by a palette of black, deep blue, red, white, gold, and silver; each colour is loaded with symbolism. Together, they evoke a tone of restrained fury and haunted elegance. This is a portrait of power on the edge, controlled yet unravelling, bound yet boiling over.
Look 2
The second standout look focuses on fabrication. Everyday materials are reimagined with sustainability at the focus of the recycled brand, tin cans, to be reimagined and transformed into delicate, feather-like embellishments. Use of discarded bedsheets sculpted into intricate, couture-inspired ruffles. These altered textiles become emotional landscapes, where texture speaks louder than words. Here, fabric is narrative, and sustainability becomes an act of defiance.
The Tin Can Jacket embodies internal conflict. Its jagged, metallic features mirror the self-inflicted pain of mental struggle, sharp, cold, and unrelenting. Paired with double-layered trousers, the look suggests the precariousness of holding oneself together under pressure, with each layer symbolizing the emotional weight men are taught to suppress.
The addition of a side-attached skirt marks a pivotal shift, welcoming softness, fluidity, and the rejection of rigid gender expectations. Oversized, slouching jeans reflect the physical toll of emotional burden, while the engulfing silhouette of the jacket becomes both a shield and a constraint. This look offers a raw exploration of masculinity, mental health, and the quiet strength found invulnerability.
