On Saturday, February 21st, Jimmy Paul unveiled the Pokémon Prêt-à-Porter collection exclusively for Pokémon Center, in collaboration with DIFUZED. This collection celebrates the vibrant, imaginative universe of Pokémon, where Jimmy Paul’s expressive, whimsical vision meets the iconic characters beloved around the world
As fans across the globe celebrate 30 years of Pokémon., Jimmy Paul first presented a high-fashion collection ‘ROAM’, during London Fashion Week, inspired by his favorite Pokémon. From this bold runway presentation, a wearable prêt-à-porter line emerged, translating couture creativity into pieces accessible to Trainers for everyday wear.
For the original show, Jimmy Paul designed immersive “worlds,” each inspired by a specific Pokémon and reflecting a distinct facet of the brand’s DNA. For the Pokémon Center collection, three of these imaginative worlds were carefully selected.
Pikachu takes center stage in this world, with looks inspired by Japanese workwear and the bold, vibrant energy of the 1980s. Graphic, confident, and unmistakably playful, this chapter celebrates the character’s enduring global appeal
Eevee inspires a softer, yet equally confident narrative. Cottage core romance, floral dreamscapes, and modern cute power merge to create a style that is gentle in palette but strong in expression.
Finally, the kinetic energy ofMewtwo and Mew—a universe of pink hues, car racing influences, ’90s streetwear, and an aesthetic that is both bold and approachable, blending toughness with playful charm.
©Olu Ogunshakin / Chris Yates Media
The JimmyPaul x Pokémon collection is a joyful celebration, arriving as Pokémon marks 30years, offering Trainers a unique way to engage with a high-fashion vision reimagined for everyday wear. It is where creativity, pop culture, and couture intersect—inviting audiences to step into a universe both colourful and iconic.
The collection is available now exclusively via Pokémon Center in the U.S, CA, UK, NZ andAU.
