Victoria Swarovski, heiress to the world-renowned Swarovski jewelry dynasty and an accomplished presenter, entrepreneur, and style icon will step into one of television’s most dazzling roles this May as co-host of the Eurovision Song Contest 2026 in Vienna, alongside Austrian actor Michael Ostrowski. With a global audience of around 170 million viewers, the Eurovision Song Contest is the world’s largest music entertainment show.
Why Victoria Swarovski Was Chosen as Eurovision 2026 Host
“There are no words to describe it. I’ve been lucky enough to experience so many incredible things, but the Eurovision Song Contest is by far the most spectacular. I’m very excited – who can say they’ve hosted a show in front of 170 million people? When the request came in, I had to look twice at first. But I knew immediately that I had to say yes and take on this challenge. The Eurovision Song Contest brings people together to celebrate life and music, and it’s this positivity that makes the show so extraordinary. I’m also incredibly excited to be co-hosting with Michael Ostrowski.”, Victoria Swarovski happily shared.
Born in Innsbruck, Austria, Victoria deliberately forged her own path early on, driven by ambition, authenticity, and an entrepreneurial spirit. Over the years, she has built a multifaceted international career spanning music, television, fashion, and business.
Her journey began in music. At just 16, Swarovski signed a record deal with Sony Music and released several singles. By 18, she had moved to Los Angeles, collaborating with Grammy-winning songwriter Diane Warren. She performed in major stadium shows, appeared as a support act for global stars such as David Guetta and Taio Cruz, and performed at the Winter Olympics in Sochi. She also recorded the German title track “There’s a Place for Us” for Disney’s blockbuster The Chronicles of Narnia: The Voyage of the Dawn Treader, whose U.S. version of the song was performed by Carrie Underwood.
Her defining breakthrough came in 2016 when she won Let’s Dance, Germany’s version of Strictly Come Dancing. Soon after, she made television history as the youngest-ever judge on Das Supertalent, Germany’s version of Got Talent. In 2018, Swarovski transitioned into hosting and became a permanent member of the Let’s Dance presenting team, one of the most successful TV franchises in the German-speaking world. Recent hosting highlights include The 100 Years of Disney Show, hosting the Glamour Women of the Year Awards (twice), and presenting the prestigious European entertainment award ceremony, the Bambi.
Beyond television, Swarovski has also established herself into a successful businesswoman. In 2020, she founded her own beauty brand, ORIMEI, representing modern elegance, confidence, and high-quality products that reflect her personal philosophy of beauty, well-being, and empowerment.
What Her Eurovision Role Represents for a New Generation of Hosts
As a model, she has appeared on the covers of Forbes, Glamour, and ELLE, and collaborated with international brands including Mercedes-AMG, Calzedonia, and Braun both as an ambassador and creative partner in design and development. A proud Tyrolean, she has also created dirndl collections along with fashion and accessory lines, making fashion a key creative pillar alongside music.
Curiosity, openness and a thirst for new challenges characterise her personality. Swarovski entered rallying in 2025, and in early 2026 she has fulfilled a long-cherished dream by participating in the world’s toughest rally, the Dakar.
With her unique combination of media expertise, entrepreneurial drive, and international presence, Victoria Swarovski represents a new generation of public figures: versatile, ambitious, grounded and unmistakably herself.
Victoria Swarovski’s role as a presenter at Eurovision 2026 promises glamour, professionalism, and a touch of crystal brilliance on one of the world’s biggest stages.
