How do Danish Fashion designers manage and organize The Fashion Show during COVID-19?

A lot of designers choose to work with one model:


House of Dagmar photographed their latest collection in Copenhagen City by using only one model. Interesting to see how this model is projected at one time in six different outfits.

House of Dagmar strives to establish a long-lasting business based on a high-quality approach. High quality contributes to a longer life span for clothes, which is ultimately better for the environment. For the House of Dagmar, this is not only a trend but an important journey, central to the Dagmar-DNA. 

House of Dagmar.jpg House of Dagmar


Rotate have shot their latest collection in a studio. I love the way the mannequin is framed in the ‘Rotate’ scene. Listen carefully to the lyrics of the music, what do you hear? ‘Rotate’. 

Birger Christensen was created in 2018 by the stylist/influencers Jeanette Madsen and Thora Valdimarsdottir in partnership with the Copenhagen concept store Birger Christensen. The collection reveals bold and vibrant party wear which doubles as staples in the everyday wardrobe.

Rotate Rotate

Some designers choose to work with only local models and stylists close by the main office.


Holzweiler debuted their latest collection on the pier by the waterfront in Norway. By using drones and professional cameras, the Fashion Show was an oasis of calm and tranquillity.

Holzweiler was founded in the spirit of curiosity and craftsmanship, with the aim to make good fashion that will stand the test of time. Holzweiler believes that today’s contemporary fashion brands require considerable thoughtfulness and responsibility, both in terms of environmental footprint and how we work with our supply-chain, ensuring good conditions for everyone involved. Holzweiler constantly makes efforts to improve and progress to keep a sustainable mindset as the foundation of everything. The company focus therefore is evolving around reducing, reusing and repairing.

Holzweiler Holzweiler

Mara, fashion-, lifestyle & jewellery freelance writer, is covering for you the depth of Dutch designers, brands & innovations around the world. As a stylist, she meets professionals in Fashion, Lifestyle, Shoes and Jewellery. From time to time she loves to write about beauty, exhibitions and travelling. From The Netherlands, located in Den Bosch


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