As an extension of my “Blues and print,” the Liz Ogumbo signature “Boubou”dress is already a must have but what makes it even more versatile is the ability to stock up on a variety of the same style and then wear and pair differently by switching your layers and accessories all-year and all-season round.

During one of my trips to Ghana about 12 years ago, I got to experience Osu Market and horned into acquiring every bit of inspiration I could bring back to my design world in pursuit to further enrich my Style offering to you. Combining the style in which my mum and aunties wear there traditional bubu dresses while lounging at home or cooking in the kitchen with the inspiration drawn from my Osu experience, my ‘boubou’ was born.

This signature boubou concept was birthed with the intention to give you an easy-yet-sophisticated look and feel while allowing you the freedom to still accentuate your beautiful waistline through the belt which you can tie to the back, tie to back and back to front depending on how you feel.

Danica is wearing the Boubou dress layered with a collar-shirt under for a more formal look and maybe a tieLayered with a touch of fun through the beaded-neck piece with a spaghetti strap inside in for a lighter look and feel.Layered with a turtleneck or thermals under in the winter or any ordinary cold day.


While I’m wearing the Boubou skirt with an extra abstract-puff-shoulder blouse which comes with a head piece to match.


Here are some additional suggestions on how to work this ‘Bouboulicious’

Boubou Skirt:

With a collar-plain-shirt for contrast or vice versa depending on the plain/print boubou skirt for a formal look and fee with the same-print-on-print for your all-print-look. This style is not for the faint-hearted but you are welcome to try it.


It actually looks like a dress but you’ve got to try this look too because life is too short to wear plain shirts. You can also pair the skirt with a different print shirt to juxtapose. Generally, I like to play off my bold prints including on African prints with any animal print preferably in black & white e.g. leopard/tiger/snake/zebra print.

Experiment a bit and see what works best for you. You can also wear the boubou skirt by pairing it with a plain tee/spaghetti strap/tank/vest/turtle-neck for a more causal look.

Boubou Dress:

You can wear it as is or with a plain tee/spaghetti strap/tank/vest/turtle-neck beneath for a more layered/causal look.


Bouboulicious staples are available in a variety of colors/prints/fabrication (cotton lycra or 100% Cotton). Visit us at Liz Ogumbo Fashion or get yours at the The designer Studio  Parktown North 2193, Johannesburg.


Enjoy my bouboulicious while stocks last.

Yours Fabulously,

Liz Ogumbo-Regisford

There are few Africans whose creative journey has been as wide-ranging, singular and successful as the one travelled by Liz Ogumbo. Over the past decade, this formidably focused Kenyan has established herself as as a multidsiplinary creative entrepreneur, consultant & content creator working and building within the creative economy in music, fashion, television, radio and wine. Through all these, she shares an enviable commitment to excellence and to fostering relationships and projects that advance the African creative industries globally. Whether it’s writing, recording and performing her original music dubbed ‘KenSoul,’ designing for her eponymous fashion label, ‘Liz Ogumbo’ hosting and producing ‘Fashion Lab Africa’ TV and radio, or her most recent venture, ‘Liz Ogumbo Wines,’ Liz is unquestionably the new face of modern Africa. She is as much rooted in the continent she loves as the global community that is fast embracing her irresistible vision. Now firmly established as a leading Afropolitan with real vision, Liz is ready to take on the world with all aspects of her multidisplinary creative entrepreneurship.


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