Beauty Brand Crush: Joanna K Cosmetics

As it is in most places around the world, the beauty industry in Kenya is a busy and successful industry. Women love to indulge in personal beauty and this is the basis for many beauty companies and distributors.  This appreciation by the local consumer has led to the creation of locally made beauty brands. Kenya has seen the creation of spectacular brands like Suzie beauty, Pauline cosmetics, and Huddah cosmetics, among many others. Today we celebrate a local beauty brand… and not only that, it is a brand created by a local beauty guru turned influencer.

We have spoken about Joanna Kinuthia before and at the moment she is the most talked-about Kenyan YouTube content creator.  Her journey to fame came through hard work and consistency in quality YouTube content.

She has now gone a step further and turned her passion into a company. Joanna has launched a makeup company going by the name “Joanna K Cosmetics”.  The first collection is known as “Aspire,” made up of four individual lipsticks and an eye shadow palette. She created a palette that can easily create more than one look and be perfect for all occasions. As a beauty guru, she had a lot in mind about what the consumer would greatly appreciate.

The lipsticks are bold, perfect for all tones of the African melanin, easily blended with or without a lip liner and each lipstick suits all occasions. She created something for everyone, including the most minimal tones for beginners. The palette has extreme pigment and the shadows are quite easy to blend as you strive to create the ultimate looks.

Even in the beauty industry, attention to detail is important.  Clients appreciate the amount of time and effort that brands take when it comes to packaging, even before they take a look at the product itself.  Joanna K Cosmetics has some of the classier, chic, African themed packaging. Her lipsticks come in white boxes with the signature name of the brand while the palette has beautiful artwork by a talented local artist. The artwork is African themed and due to the colorful theme of the shadows, it gives a tropical African vibe that delights the local consumer.

A new brand is a win for the local industry and what makes this even better is that it has been created by a local influencer. This is a step in the right direction for our creative industry and a sign that the future is bright for our talented young creatives.

All the products are now ready and available on the Joanna K Cosmetics website and they deliver countrywide.  Showing support for our local talent is very important.  Can’t wait to see what else she has in store as she expands and grows her cosmetics brand.


AKETCHPLUS | Fashion & Beauty Blogger | Resident fat girl slays like a #girlboss | Publishing/Media: (Fashion & Beauty writer) | Co-owner of The Velvet Bow

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